Effective Date: January 1, 2025

Zethra LLC, dba Zeth Ammo (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, ZethAmmo.com (“Site”). Please read this policy carefully. If you do not agree with the terms of this policy, please do not access the Site.

1. Information We Collect

We may collect information about you in various ways, including:

1.1 Personal Data

Personally identifiable information, such as your name, shipping and billing address, email address, phone number, and payment details, that you voluntarily provide when placing an order or contacting us.

1.2 Account Data

If you create an account, we may collect information such as your username, password, and purchase history.

1.3 Automatically Collected Data

Information such as your IP address, browser type, operating system, access times, and pages viewed may be collected automatically through cookies and similar tracking technologies.

1.4 Transaction Data

Details of purchases you make, including the products you purchase, shipping address, and payment method.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders, including payment processing and shipping.
• Provide customer service and respond to inquiries.
• Communicate with you about your orders, promotions, and updates.
• Analyze trends, usage, and activities to improve the Site.
• Comply with legal and regulatory requirements.
• Prevent fraudulent transactions and enhance security.
• Send marketing emails or newsletters, with an option to opt out at any time.

3. Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

• Service Providers: With third-party vendors who assist us in operating the Site, processing payments, and fulfilling orders.
• Legal Compliance: When required to do so by law, or in response to valid requests by public authorities.
• Protection of Rights: To protect our rights, property, or safety and that of others.
• Business Transfers: In connection with a merger, sale, or transfer of assets.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Site. Cookies help us understand user behavior, save preferences, and personalize content.

Cookie Use:

• • Allow customers to log in to the Site.
  • Help remember and process the items in the shopping cart.
  • Understand and save users’ preferences for future visits.

Managing Cookies:

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to disable all cookies through your browser settings. Disabling cookies may impact the functionality of the Site.

5. Legal Frameworks

We comply with the following privacy laws and principles:

• California Online Privacy Protection Act (CalOPPA):
  • Users can visit the Site anonymously.
  • Our Privacy Policy link includes the word “Privacy” and is easily accessible.
  • You will be notified of any Privacy Policy changes on this page.
  • Users can change their personal information by logging into their account.
• Children’s Online Privacy Protection Act (COPPA): We do not knowingly collect information from children under the age of 13. If we become aware that such information has been collected, we will delete it promptly.
• Fair Information Practices: We adhere to the Fair Information Practices Principles, including the Individual Redress Principle, which provides users the right to pursue legal recourse against data processors who fail to comply with the law.
• CAN-SPAM Act: We collect your email address to:
  • Send information and respond to inquiries.
  • Process orders and provide updates related to purchases.
  • Send promotional emails with an option to unsubscribe at any time.

To unsubscribe from emails, follow the instructions at the bottom of each email or contact us directly.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When your information is no longer needed, we will securely delete or anonymize it.

7. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These include encryption through Secure Socket Layer (SSL) technology for sensitive data and limited access to personal information. However, no security system is impenetrable.

8. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Your Rights

Depending on your location, you may have the following rights concerning your personal data:

• Access: Request a copy of the information we have about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your data, subject to legal and contractual obligations.
• Objection: Object to the processing of your data in certain circumstances.

To exercise your rights, please contact us at [email protected].

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be effective immediately upon posting on this page. Your continued use of the Site after updates constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Zethra LLC (dba Zeth Ammo)

1 (475) 301 – 2032

[email protected]

By using ZethAmmo.com, you agree to the terms outlined in this Privacy Policy.